Privacy Policy
Last updated: October 10, 2026

Introduction

This Privacy Policy explains how Infinum Brazilian Jiu Jitsu ("we," "us," or "our") collects, uses, protects, and discloses personal information from users of our website located at

(the "Website"). By using our Website or services, you consent to this policy.

Business Information

Infinum Brazilian Jiu Jitsu

28 Syndenham St.,

Simcoe Ontario, N3Y 1R7

Phone: (289) 216-8486
Email: [email protected]

Personal Information We Collect

We collect the following personal information when you voluntarily submit it through forms on our Website:

Full Name, Email address, and Phone number

We do not knowingly collect personal information from minors under the age of 18.

Purpose of Data Collection

We collect your personal information for the following purposes:

Scheduling classes and appointmentsSending newsletters and promotional communicationsSending reminders of scheduled appointmentsImproving user experience and our service offerings

Cookies, Analytics, and Pixels

We use cookies, tracking pixels (including Meta Pixel), and analytics tools (such as Google Analytics) to better understand visitor behavior, optimize our Website, and manage advertising and retargeting activities.

Cookies help us:

Analyze web traffic and site usageOffer personalized experiencesProvide relevant advertisements through Google Ads and Meta Ads

You can manage your cookie preferences through your browser settings.

Third-Party Services

We use Conversion Bees CRM, a version of HighLevel CRM, for managing customer information, appointments, SMS messaging, and email communications. Your personal data is stored securely within their platform, in compliance with industry security standards.

We also use advertising and analytics services from Meta (Facebook, Instagram) and Google to enhance marketing effectiveness and measure user interactions.

When you book a class, our server sends Meta a record of the booking through Meta's Conversions API, so we can see which ads lead to booked classes. That record includes your email address, converted into a one-way encrypted code (a "hash"); the code Meta adds to an ad's link, if you came to our website from one of our ads; technical details such as your IP address and browser type; a coded customer number; and when you booked. It never includes your phone number, your name, or anything about a child. These details are shared with Meta and Google only to measure our own ads. They are never sold, never used for anyone else's marketing, and do not change the SMS Messaging Compliance commitments below.

SMS Messaging Compliance (A2P 10DLC)

If you provide your phone number, you consent to receive SMS messages regarding appointments, reminders, promotional offers, and important updates from Infinum Brazilian Jiu Jitsu. Standard messaging and data rates may apply.

You can opt-out anytime by replying STOP to any SMS message.

Opt-Out and User Rights

You have the right to:

Opt-out of receiving marketing emails by clicking "unsubscribe" in our emails.Opt-out of SMS marketing by replying STOP to text messages.Request access, corrections, or deletion of your personal information by contacting us at [email protected]
Data Security

We take reasonable security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, please understand that no method of electronic transmission or storage is 100% secure.

Data Sharing

We do not sell or rent your personal information. We may share information with trusted third parties to help operate our Website, conduct our business, and serve our users, provided those parties agree to keep your information confidential and secure.

We may also disclose personal information if required by law or if necessary to protect our legal rights.

Changes to This Privacy Policy

We reserve the right to update this policy at any time. Any changes will be posted to this page, and the date at the top of this policy will reflect the most recent update.

Contact Us

For any questions regarding this Privacy Policy, please contact us at

Infinum Brazilian Jiu Jitsu

28 Syndenham St.,

Simcoe Ontario, N3Y 1R7

Phone: (289) 216-8486

Email: [email protected]